In many cases, clients may already have a product or business operating in the market that for one reason or another, is not meeting its targets.
This piece of work assesses why – does the business need new distribution or marketing channels? Different partners? Different enablers? Do we need to test outrider products? Do we need to accelerate sales? Again, in order to stay as precise as possible, we only use local specialist venturing teams in the relevant countries to carry out this work as local knowledge is critical.