Morecambe Bay care economy: Public engagement for 'Better Care Together' Programme

The challenge

The geography and demographics of the Morecambe Bay region present its hospital trust, CCGs, LA and Ambulance Service with particular challenges in delivering high quality and sustainable health services. Since 2010, the trust has seen a number of high-profile negative incidents and issues across a variety of service areas which resulted in regulatory interventions. A new clinical strategy to address this situation proposed the development of an integrated care system for Morecombe Bay over the next five years.

Public engagement was required to: ensure that peoples’ voices were heard during the co-design of the services they use would use; demonstrate transparency and inclusivity to meet regulatory requirements and address reputational damage.