September 2015, (HSJ)
Change will be most effective when it brings together the ethos of general practice with the customer focus and responsiveness of the commercial sector, according to Paul Husselbee and Simon Bourne.

General practice is facing a crisis driven by unprecedented demand, increasing expectations and inequitable funding.It must also face the stark reality of an ageing workforce coupled with large numbers of unfilled training places across the country – it is a career that is no longer attractive to young doctors, but which delivers the majority of healthcare. In many places, the model of delivery has barely changed since the inception of the NHS, and it cannot be sustained

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